• TRACK AGRONOMICAL PRACTICES
• TRACK BRAND MOVEMENT
• TELEMARKETING & SMS TOOL
• DATA FOR FARMER LOYALTY PROGRAM
• ENTERPRISE WIDE ACCESS
• DATA QUALITY MANAGEMENT (DQM)
• DATA STORED IN SECURED DATABASE
• FILTERS TO GET ONLY RELEVANT DATA

Gather farmer information and store them in an organised manner. With an user-friendly interface it is easy to capture farmer information. Data migration tool can import data from spreadsheets or other native applications. Information is neatly classified as basic, business, financial, personal and miscellaneous information. Complete information regarding farmers’ package of practice can be stored. Eventually this will result in a centralized database that can be progressively developed.

TRACK BRAND MOVEMENT

The captured data can be analysed to generate various reports as per organizations’ needs, which will help top management to formulate strategies for Sales & Marketing, CRM and monitor it systematically.
Information can be presented in graphical format. Key reports are integrated with geographical maps, wherever relevant.

Analysis can yield key information like,

• Cropping pattern across years
• Crop yield across years
• List of key farmers based on location, rank, crop grown, annual turnover, etc
  

TELEMARKETING & SMS TOOL

The core objective of any CRM effort is to maintain contact with the customers. CRM Agro enables initiating and maintaining Contact Programs through the database application. You can generate list of farmers based on parameters like location, crop type, acreage range, etc and use the most suitable communication channel to reach them.
Contact Programs can be carried out through one-to-one communication, wherein farmers can be personally contacted by the field assistants. Direct Mailers can be sent to the farmers or the list can be used by the Telemarketing Dept. to contact farmers. Also a built in SMS Wizard enables to send customised SMS to the farmers.

DATA FOR FARMER LOYALTY PROGRAM

The most important benefit of using CRM Agro database application is –– You can identify and rank your ‘Key’ farmers. The application provides a facility to identify the key farmers based on parameters set by you. A scale of 1–10 can be used to rank farmers based on parameters like total acreage, annual turnover, crop type, brand user, etc.

These parameters have to be set once, following which, the software will rank all the farmers on the basis of these ‘set’ parameters. Ranking farmers will help in identifying progressive farmers and hence form a strong foundation for Customer Loyalty Program

ENTERPRISE WIDE ACCESS

It is a web-based application, which means no hardware and maintenance costs. Thus, making it appropriate for Enterprise-wide Access as it can be accessed from anywhere at anytime. It is a practical and easy-to-use application with its easy online accessibility. All your geographical limitations and constrictions are a matter of past, now stay updated on you CRM initiatives and customer information in real time

DATA QUALITY MANAGEMENT (DQM)

Data is vulnerable to errors and inaccuracies. We understand the importance of data quality; hence Data Quality Management (DQM) is inbuilt in CRM Agro. With DQM you can gather vital statistics related to the quality of current Data and run utilities to improve data quality. Some of the utilities that can be run are:

• List total no. of farmers with mobile, email, telephone, etc
• List no. of farmers with ranking range from [1-5] [5-10]
• List all crop types for spelling and correct them at one go
• List all cities, taluka, etc for spelling corrections
• List duplicate farmer profile and merge profile if needed
  
  

DATA STORED IN SECURED DATABASE

Storing data in spreadsheets not only add on to operating hassles but is also not secure. CRM Agro is an application that stores data in a secure database. This not only helps in  organising the data but also ensures that only authorised users gain access to the information.


FILTERS TO GET ONLY RELEVANT DATA

CRM Agro has an intelligent analysis and reporting tool. Filters can be set to analyse data or print a report to get only the relevant data.