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Agri input marketing domain has unique challenges when it comes to implementation of CRM program. Even though companies do understand the importance of CRM, they are not able to implement CRM initiative because of factors like lack of system to collection of data, storing data ,processing the data & using the information for market penetration. With our vast experience of working closely with some of the leading multinational companies we do understand these challenges very well.
Keeping these challenges this in mind we have initiated a CRM Implementation Service which will help your organization to implement CRM initiatives.
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The core objective of CRM Implementation Service is to move towards CRM in a logical, step wise manner with minimum risk. |
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How it Works
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Based on our experience we have formulated data collection forms. These will be used in a phase wise manner so that data is collected with least resistance & used for basic analysis effectively
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We will coordinate with your people to get the data , feed the data , give management reports on quality of data , number of data for the determined period.
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We will use our CRM software to process the data. Your authorized key people will also have access to the system.
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At implementation phase, we will be using some of the data from your specified region just to set the process of data collection & demonstrate how the data can be used. However we do understand data confidentiality is critical for such operations and hence will keep your data on a database that is dedicated for your company & will be signing NDA agreement with you.
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You can choose to implement this process for a selected region or territory and then roll it out for your entire operations.
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The most important benefit is that you can evaluate CRM as a process with your own data as the basis. This can be done without any commercial commitment to any CRM Software and make the investment only when you have seen it operationally fine. |
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Benefits
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Staff need not be burdened with data entry operations
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No investment on hardware and software till you have seen it work as per your requirement
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Easy access to the system anytime, anywhere
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Reports to see what volume of data is being collected, region wise
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Reports to indicate regions from where sufficient data is not being captured
CRM is more about the staff attitude, implementation and less about the software.
We would be glad to discuss any specific requests on the topic, do feel free to write to contact@certainty.in |
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